In Gomel, when street lamps do no work, then it is down to good-looking young women turn the lights on.
We ran an experiment right in the city center – Lunacharski Park – to draw attention to this problem. To make it more effective, our model removed her coat, danced and even tried to climb the street light pole. We reckon that at least the men who witnessed the flash mob will make a personal effort to make streetlamps work.

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